Sales Planning

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Promotions, discounts, pricing strategies, product launches and new customers are all ways for a company to manage its sales turnover. Effective planning of these activities in conjunction with the supply chain is essential in order to deliver the best return on investment and to have a seamless impact on customer service levels.

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In today’s marketplace, it is increasingly difficult for companies to maintain or improve sales margins whilst running promotional campaigns. There are a plethora of software tools that offer to help in this area. They provide varying levels of assistance to sales people from simple promotional planning tools to comprehensive suites using AI and with full business integration.

A great sales planning process is fast, responsive and able to translate plans and scenarios into financial results for rapid decision making and customer satisfaction. More than any other area, the synergy of
people and software in sales planning is key to creating a great business process that drives results.

I can help you to create your own great process that will transform sales and promotional performance.